History Photographed on Instagram: "The 2004 Zazoo “Use Condoms” ad, also called “Little Boy”, shows a child throwing a wild tantrum in a supermarket as his embarrassed father looks on. ⁠ ⁠ The spot ends with the message “Use condoms”, humorously tying the chaos to parenthood prevention.⁠ ⁠ Created in Belgium by Duval Guillaume Antwerp, it won a D&AD Wood Pencil award and became one of the most famous and celebrated condom ads of its time."

DHC | History, Entertainment & News on Instagram: "In 2004, a Belgian ad titled “Little Boy” shocked and amused audiences worldwide. It showed a child having a full-blown meltdown in a supermarket — as his helpless dad stood by, embarrassed. The ad ended with a single line: 👉 “Use condoms.” Created by Duval Guillaume Antwerp, the Zazoo “Use Condoms” commercial became one of the most iconic and awarded ads of its time — cleverly turning chaos into comedy. 👉 Join the community @dailyhistoryclips

Zazoo - "Little Boy"