Strategic positioning isn’t about chasing clients; it’s about designing your brand so they chase you. Think of it this way: Most people want to be the lion: loud, visible, and aggressive. But lions often die of starvation because they depend on the hunt. The crocodile? It positions itself where opportunity comes. It waits by the watering hole, where the prey must show up. That’s what positioning does for your business. It creates demand before you even ask. To win in today’s market: 1️⃣ Know who
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