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Nike began in 1964 as Blue Ribbon Sports (BRS), founded by Phil Knight and Bill Bowerman, distributing Japanese Onitsuka Tiger shoes, before splitting, becoming Nike in 1971 (named after the Greek goddess of victory), introducing the iconic Swoosh logo (designed by Carolyn Davidson for $35), and exploding in popularity with innovations like the Waffle sole and Air technology, plus endorsements like Michael Jordan, solidifying its global dominance in athletic footwear and apparel. Early Days (196
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ATHLETIC HYBRID on Instagram: "A shoe built for runners in the 1970s ended up becoming one of the most recognizable sneakers in the world. The Nike Cortez helped launch Nike during the running boom, but its real legacy came when it left the track and moved into street culture, music, and film. From everyday style to Forrest Gump, this sneaker became more than footwear, it became a symbol #running #run #marathon"
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