If you can control people’s perception of your business, you control EVERYTHING. From how much you set your prices, to how much potential customers are willing to pay (WTP). Willingness to pay (WTP) is actually an economic concept. It’s is the maximum price a consumer is willing to spend on a good or service. Same way you won’t expect to buy food at the airport at the same price as you would by the roadside. The perception of a business, deliberately cultured by the 4Ps, determines how your enti
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If you can control people’s perception of your business, you …
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