Thums Up Turns 40
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Thums Up — Legendary Indian cola that beverage giant Coca-Cola tried to 'kill'
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Coca-Cola, a beverage giant with deep pockets, bought Thums Up but could not dethrone it from the top spot. The question is why and how #CocaCola was able to buy #ThumsUp & what all things Coca-Cola did to kill Thums Up & failed. Check out the video to know the entire story 👇 https://www.youtube.com/watch?v=FwOTHft49z4 | moneycontrol.com
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