Pharma marketing in 2026 will be digital-first but trust-led, say industry leaders
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Pharma marketing isn’t just about data. It’s about how insights are shaped into stories that people actually connect with. In this reel, Dr. Mark Z. shares a key marketing insight shaped by his experience in communication and strategy: storytelling resonates with nearly 63% of people, while data and statistics alone connect with only a small fraction. This principle sits at the core of the Pharma Marketing Fundamentals Program, where participants learn how to translate insights into compelling n
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