Dr. Squatch’s new campaign includes two ads in which Stranger Things' Brett Gelman calls out the “Big Soap” cover-up of harsh chemicals, synthetic ingredients, and decades of deception in men’s care products. However, as he points out in classic Murray fashion, Dr. Squatch’s Stranger Things collection includes 98% natural, cold process soaps and aluminum-free deodorants. Created by the agency Made You Feel and directed by Kyle Beiermeister, both ads recreate the look and feel of old-school 1980s