Iconic Adverts of all Time on Instagram: "If you love ads like this, Follow @iconiq.ads ❤️ so you don’t miss the next one 😉 The Coca-Cola Polar Bears campaign from the 2012 Super Bowl was a brilliant piece of meta-advertising. The brand didn’t need to name Pepsi because the rivalry is a universal cultural touchstone. Instead of a traditional commercial, Coke placed their iconic, animated polar bears watching the game and streaming their reactions live during the broadcast. The bears were strate