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Coca-Cola’s Groundbreaking ‘Share a Coke’ Campaign: Personalization, Social Sharing, and Boosting Brand Engagement. The groundbreaking Coca-Cola 'Share a Coke' marketing campaign was launched in 2011. It focused on personalization, creating a treasure hunt effect, and encouraging social sharing, which boosted brand engagement, sales, and global reach. The campaign tapped into people's love for personalization and FOMO, leading them to search for their names on bottles and cans. This increased Co
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