From its humble beginnings as a family-run bakery, Swee Heng has expanded to over 80 outlets in Singapore, launched 3 specialty brands and crossed S$75m in revenue in 2023. But with new competitors baking up a storm here, how will Swee Heng rise to the occasion and stay relevant? Find out more in BT’s #thebusinessbehind, where we take a closer look at companies that are reshaping industries with new business models and strategies. | The Business Times
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From its humble beginnings as a family-run bakery, Swee Heng ha…
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Thank you so much, Brother Eric — CEO of Swee Heng Bakery — for your big heart. A year ago, you donated funds to equip LOVELIGHT Orphanage in Nepal with bakery tools so the children could learn to “fish for themselves.” Today, you came with a beautifully crafted acrylic signboard to replace the children’s hand-drawn one — and you even raised more funds because, as you said, “to fish, we also need fishing rods and bait.” (https://www.facebook.com/share/p/18uoXi6Rkb/?mibextid=wwXIfr) Your kindness
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Kek Mango Pomelo Sago from Swee Heng Bakery | Laili Ahmad
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We all recognise Swee Heng Bakery — the familiar neighbourhood bakery with more than 80 outlets in Singapore, but did you know that they were once rejected from opening in a mall? | Our Grandfather Story
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Get chendol cheesecake, nasi lemak buns and more for a limited time at Swee Heng! Find out more: https://eatbook.sg/swee-heng-halosingapo/ | Eatbook.sg
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In knead of a little happiness? SWEE HENG 1989 Classic’s buns come freshly baked and served straight from the heart! 💖 | Bukit Panjang Plaza
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“This very major life-and-death episode has strengthened my commitment to serve Singaporeans”: Heng Swee Keat, talking about his past experience with stroke. | CNA
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