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Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 …

Jan 9, 2025 · MarketingProfs offers many ways to learn. Register today for one of our in-person or online events—weekly webinars, virtual conferences, special online training events, and our …

The tech and automobile sectors, among others, have a perennial problem: the rate of depreciation. Why would someone buy the very latest cell phone or car when they know they …

Demand generation is how marketers generate leads and get them ready to convert. It typically includes four parts—Attract, Engage, Sell, and Wow—and encompasses many areas of …

Fully 33% of CMOs have their eyes locked on brand strategy, according to Gartner. Why? Because in the battleground of markets, a well-defined brand isn't just nice to have; it's your …

Marketing generalists and small teams can't afford to guess at what works in email, content, and social media. Discover how to read your marketing metrics and make data-driven decisions …

Learn how to stop overpaying for Google Ads by using optimized bidding strategies that improve cost efficiency and results.

Jan 7, 2025 · Marketing automation that elicits behaviors you want from leads | AI Update: news and views for marketers | Clarity and brevity in B2B communication1/24/2025; Authenticity and …

Answer: A Marketing Matrix is essentially a plot on a two-dimensional plane according to how well they meet customers' key requirements. You can do this by drawing two lines in the form of a …