Welcome to Web Tools Google Web Tools provides resources to help you improve your site's structure, the way it's displayed in Google search, and the quality of its user experience. Web Tools also …

This track assumes that you are familiar with basic SEO practices and terms. Understand how Google works with your site. There are a lot of things to know about how Google crawls and presents your …

Getting started with Search Console If you're interested in improving your site's appearance on Google Search, and you're willing to put in a little time learning about search engine optimization (SEO) and …

Search the internet for "<your_host_name> analytics" or "<your_host_name> SEO" to find out what tools your site provider offers. For example: "Squarespace analytics" or "Wix SEO tools". Metrics …

Learn which queries are bringing traffic to your site, and use this to improve your SEO efforts. See which pages have the highest (and lowest) click-through rate from Google search results.

Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and …

SEO specialists or marketers: As someone focused on online marketing, Search Console will help you monitor your website traffic, optimize your ranking, and make informed decisions about the …

Type the fully-qualified URL to inspect in the inspection search bar at the top of any Search Console screen. The URL must be in the currently opened property. Click an Inspect link next to a page URL …

External testing tools The Core Web Vitals report links to two external testing tools for additional page tests. The type of tool depends on the type of page: Non-AMP pages: The PageSpeed Insights …

Analytics Academy on Skillshop is a collection of free e-learning courses designed by Analytics experts to help users get the most out of Google Analytics. Google Analytics currently offers 4 training