Tom Twyford of the West Palm Beach Fishing Club, fillets Hogfish with the 9" Bubba Blade Tapered Flex.

Bubba's story began 10 years ago on the coast of California in San Diego. For the past decade, and for decades to come, our adventure lies in bringing you innovative tools for your success on the water.

After reading several reviews and watching video reviews, I was excited to try the Bubba Blade out. Seizing the Black Friday sales, I figured it was the time to take the risk.

Introducing the newest top-of-the-line fishing tool from BUBBA, the Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the SFS is the perfect fish scale, whether you’re a hobbyist or a fierce …

Engineered and hand-crafted to perfection, we are constantly innovating new products that live out the Bubba lifestyle. We create products that help you find success on the water.

The iconic BUBBA non-slip grip guarantees a secure hold while weighing fish, and the IPX4 water-resistant rating provides peace of mind on the water. Pair the SFS Lite with the BUBBA App to …

I have found it also has plenty of room for my Bubba pliers and my standard Bubba "manual" fillet knife enclosed in its plastic sheath. The case also utilizes soft silicone feet to keep the kit from sliding …

The 7” Tapered Flex Folding Knife features our signature Bubba non-slip grip with a titanium-nitride coated, high carbon stainless steel blade that has the same flex as our 7” Tapered Flex. It is built …

Tired of being tied to a power outlet and want to freedom to fillet anywhere? The Lithium Ion EFK is just the tool you need. Do you demand the best, most-powerful electric fillet knife of the market? Our Pro …

Pro Series Electric Fillet KnifeThe Pro Series Cordless Electric Fillet Knife has been designed to meet the requirements of the hardcore angler, by developing industry leading power and performance …