22 hours ago · Reliance Retail is driving the resurgence by introducing the Shein India app, which provides Indian customers with a new wave of reasonably priced apparel. This calculated action solidifies Reliance’s position in the rapidly expanding e-commerce sector and represents a significant change in the company’s approach to fashion retail.

1 day ago · Shein’s India comeback. Billionaire Mukesh Ambani’s Reliance launched the Shein India Fast Fashion app on Saturday (February 1). As per a BBC report, Reliance Retail has entered a long-term licensing deal with China’s Shein to sell fashionwear in India.. The Shein India Fast Fashion app is available on Google and Apple’s app stores.

1 day ago · The new Shein India app was officially launched on 1 February 2025, according to Reuters, which cited an insider familiar with the company’s strategic plans. The app is said to provide consumers ...

1 day ago · Shein's comeback under the deal with Reliance Retail is a rare exception to India's ban on more than 200 Chinese apps over the last five years.

1 day ago · The newly launched Shein app, developed and managed by Reliance Retail, is now available for download on both the Google Play Store and Apple’s App Store Bengaluru: Chinese fast-fashion giant ...

1 day ago · Reliance Industries (RIL) shares will be in focus on Monday after Reliance Retail officially reintroduced Chinese fast fashion brand Shein to India, nearly five years after it was banned due to diplomatic tensions with China. After a two-month test run on its fashion app Ajio, Reliance has now launched Shein on an independent app available on the App Store and …

1 day ago · The new Shein India Fast Fashion app, developed and launched by billionaire Mukesh Ambani’s Reliance Retail, marks the firm’s significant return to one of Asia’s largest retail markets ahead ...

2 days ago · The app, Shein India Fast Fashion, went live on Saturday morning, according to a source familiar with Reliance's launch plans.However, the company did not make an official announcement. This move marks a shift in Reliance’s strategy, as the company has previously integrated international brands like Superdry and Gap into its flagship fashion platform, Ajio.

2 days ago · The Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app Ajio - whose offering includes Superdry and Gap - as it competes with ...

2 days ago · Shein return to India. The entry was long anticipated after the government disclosed to parliament that Reliance had entered an agreement with Shein under which Indian manufacturers would supply products under the Shein brand. Shein, founded in China in 2012 and later headquartered in Singapore, offers a vast selection of low-priced Western ...