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NBC, Comcast and Versant

Versant to Rebrand MSNBC as MS NOW: My Source for News, Opinion and the World

“During this time of transition, NBCUniversal decided that our brands require a new, separate identity. This decision now allows us to set our own course and assert our independence as we continue to...

Honolulu Star-Advertiser · 9h

MSNBC to rebrand as MS NOW before Comcast spinoff

· 21h · on MSN

Comcast’s MSNBC to Change Name to MS NOW in Versant Spinoff

· 16h

MSNBC Rebrand Inspires WTF Reaction On Social Media

MSNBC may be rebranding itself as MS NOW, but WTF are the letters that many people on social media are using to describe their reaction to the name change.

· 16h

What's in a name? MSNBC insiders and outsiders debate the surprise rebrand.

· 23h

MSNBC will become MS NOW, lose peacock logo before Comcast spinoff

· 2h

MSNBC’s Rebrand Invites Bemusement and Ridicule

“Multiple sclerosis now. Is this some kind of new show?” said Rob Archer, who has worked as a news anchor in Los Angeles, playing on the chronic neurological disorder commonly abbreviated to M.S.

· 6h

MSNBC network to change name

· 18h

NBC Forces MSNBC to Change Its Name After Split

17m

Rachel Maddow insists MSNBC rebrand will ‘be better’ after clipping ‘NBC’ from name

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

4hon MSN

Liberal media split: Who gets what in the messy NBC-MSNBC divorce?

Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

1don MSN

Versant to rename MSNBC, drop famed peacock logos in Comcast separation

MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.

Mediaite1h

MSNBC to Change Its Name Amid Spin-Off From NBC

The 24-hour cable news network announced on Monday that it is taking on a new name in the wake of its spinoff from NBCUniversal.

1don MSN

MSNBC to Change Name to MS NOW Under Versant

As MSNBC leaves NBCUniversal for Versant (formerly, SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.

Sports Business Journal7h

Golf Channel gets new logo as part of Versant move

An email to Versant staff announced that USA Network's sports content will merge with Golf Channel as "USA Sports," among other changes.

22hon MSN

MSNBC to change its name to MS NOW and drop the peacock logo

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

16hon MSN

MSNBC gets mercilessly mocked over new MS NOW name: ‘Most Surely No One Watching’

Left-leaning cable channel MSNBC was derided on Monday for the worst rebrand since New Coke after announcing a name change to MS NOW.

21hon MSN

MSNBC Rebrand to MS NOW Mocked Online

The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its cable networks into a new company called Versant. The change will drop both the NBC name and the peacock logo from MSNBC 's branding.

The Streamable on MSN1d

How will Versant approach sports streaming?

The company will house most cable channels formerly owned by NBCUniversal, and will have more freedom when it comes to streaming live sports. Things could be about to get weird between NBCUniversal and Versant,