Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by ...

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche ...

An architect, on the other hand, addresses the big picture. They’re more strategic and visionary, looking at all the systems ...

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to ...

New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to ...

As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the ...

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their ...

As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down. To help marketers prepare for ...