The company is willing to make “bold” structural changes to overhaul underperforming overseas operations.

In the case of Whisker, the inventors of the Litter-Robot, that meant finding a 25-year-old cat to make a marketing metaphor.

WPP Media won Mastercard’s $180 million global media account from Carat. The gain follows WPP Media’s re-entry into the ...

Wikipedia is to appoint social agency Spin following a competitive global pitch. Spin will be the online encyclopedia’s first ...

The Ad Council is starting up an entertainment arm, thanks to a new partnership with a media and content production company. The longtime nonprofit has launched Ad Council Entertainment, partnering ...

Founded in 2018 by Kellie Pean and Alyssa Lindquist, the agency describes itself as a ‘culturally-minded marketing collective ...

As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 ...

The latest news in brand marketing and creativity. Tapping into nostalgia is nothing new — both in concept and as a marketing ...

The 102-year-old magazine partnered with Lego Group for its first Girls of the Year list, highlighting Olympic skateboarders ...

Of all the publicly traded companies on the S&P 500, just over 160 did not cite the effects of tariffs on their most recent ...

Palmer’s entertainment company launched KeyTV Days at Special Academy, a six-week program that connects young creatives with ...

Diageo's increased use of AI in its marketing campaigns last year helped drive efficiency of its $3.7bn (£2.7bn) marketing ...