MSNBC to change its name to MS NOW and drop peacock logo
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In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name
Its logo will change from NBC’s trademark rainbow peacock to a blue background with a red-and-white striped flag.
The 24-hour cable news network announced on Monday that it is taking on a new name in the wake of its spinoff from NBCUniversal.
The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.
Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.
Versant President of Sports Matt Hong said they will 'continue to be active for top shelf, top tier sports programming,' after USGA media rights.
In an internal memo, MSNBC President Rebecca Kutler said the rebrand "allows us to set our own course and assert our independence as we continue to build a modern newsgathering op