MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.

The Versant split means that journalists and executives that have previously worked for both networks now have to choose one.

CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob Soboroff (both had split their time in recent years.)

MSNBC is about to undergo a name change in the coming days. This move follows its parent company, Comcast, spinning the channel off into a new company called Versant. Once MSNBC becomes part of Versant,

MSNBC will divorce itself from the NBC branding and rename itself “MS NOW” when the channel is spun out by Comcast and relaunched under Versant’s ownership, the company announced on Monday.

MSNBC is bolstering its roster with seven new faces. The network is expanding its Washington Bureau with big names from Bloomberg, NBC News and The Hill all joining the network. The news comes ahead of NBCUniversal spinning off several of its channels into a new company named Versant.

MSNBC still exists for now, but in the coming months, it’ll be broadcasting under a new name. The cable news network’s soon-to-be parent company Versant announced this morning that it’ll be giving many of its brands new logos and will officially be rebranding MSNBC to MS Now (My Source News Opinion World) at a yet to be announced date in the future.