MSNBC reveals new name it will take
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Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.
When MSNBC spins off from NBCUniversal (NBCU) by the end of its year to become an independent company, it will have a new name and logo. MSNBC will become My Source News Opinion World (MS NOW), and the multicolored Peacock logo MSNBC now borrows from its outgoing parent company will be replaced with a new red, white, and blue mark.
CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob Soboroff (both had split their time in recent years.)
NBC will showcase opening night, and there also will be Sunday Night Basketball, Peacock NBA Monday and Coast 2 Coast Tuesday.
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The progressive news channel will also drop the NBC peacock from its brand imaging. The TV pecking order, as you once knew, is changing dramatically. For the latest proof of this, one need look no further than the doings at NBCUniversal,
The first regular-season Sunday Night Football game takes place on September 7 when the Buffalo Bills host the Baltimore Ravens at 8:20 p.m. ET on NBC and Peacock. It’s not technically a Sunday Night Football game, but the Chicago Bears host the Buffalo Bills at 8:00 p.m. ET on FOX.