The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

The entertainment world mourns the loss of actor Terence Stamp, remembered for his role as General Zod in 'Superman.' ...

One brand strategist, Oliver Errichiello, who has advised more than 200 companies, called the rebrand “a big failure.” He ...

Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied ...

MSNBC is about to undergo a name change in the coming days. This move follows its parent company, Comcast, spinning the ...

The rebranding comes as parent company Comcast spins off MSNBC into a new publicly traded company called Versant, valued at ...

MSNBC will rebrand as MS Now later this year as Comcast separates the network from NBC News, marking a push for independence ...

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters ...

American cable news channel MSNBC is rebranding as MS NOW, which stands for My Source News Opinion World. The announcement was made public on August 18 on the news channel's social media with the ...

Part of its split from Comcast, MSNBC will be renamed to My Source News Opinion World (MS NOW) and will acquire a new logo as ...

The cable news network will adopt the new name MS NOW ahead of its spinoff from NBCUniversal.

The upcoming spinoff of communications giant Comcast’s ($CMCSA) linear television arm, which will form a new operation called ...