Austin is one of only three cities where you can get IHOP's Dubai Chocolate pancakes. You can get the "Luxe" stack—valued at ...

IHOP is no stranger to decadent breakfast confections, but it's not selling $130 Dubai chocolate pancakes as folks on social ...

The pancake chain has cooked up two new limited-edition stacks inspired by the colorful bars that gained viral fame ...

The virality of the chocolate has culminated in price-gouging resale trends and spin-off creations from companies like Lindt, ...

IHOP's viral Dubai chocolate pancakes include real gold flakes and cost more than your gas budget, but you can try them free ...

The company is testing pancakes featuring the viral dessert’s flavors as part of a directive to ‘move at the speed of culture’ ...

Inspired by the viral Dubai Chocolate Bar trend, the pancakes were developed in just two months by IHOP’s culinary team, with potential for wider rollout depending on performance. Dubai-style ...

The original Dubai chocolate pancakes feature four of IHOP's fluffy buttermilk pancakes stacked between smooth pistachio ...

International House of Pancakes, a.k.a. IHOP, is leaning into the first word of its name and jumping into a global viral trend that lives up to its lavish traits.

IHOP launches its most expensive pancakes yet, layered with pistachio cream, a Dubai Chocolate bar and 24K gold, as UK supermarkets rush to release their own versions of the viral treat.

Today, IHOP announced it is officially entering the viral Dubai Chocolate conversation by dropping two exclusive pancake stacks on Monday, August 4 at 12pm for guests in New York City, Los Angeles, ...

After that runs out, IHOP is selling 500 stacks of a pared-down version of Dubai Chocolate pancakes for $13 at only those three locations.