The carrier announced Tuesday that it will begin charging certain passengers to check their luggage on flights, a significant shift at the company long prized by consumers for its perks.

In a stunning twist that is as shocking and boneheaded as finding out your favorite diner has swapped its burgers for tofu, Southwest Airlines has decided to trade in its friendly customer service for a scummy,

Southwest Airlines will begin charging customers a fee to check bags. It's a significant change for the budget carrier, which built years of advertising campaigns around its policy of letting passengers check up to two bags for free.