The company is focused on strategically combining its morning-focused brand, IHOP, with its evening-centric one, Applebee’s.

In honor of Military Appreciation Month this past May, Potomac Family Dining, a proud Applebee's franchise group, partnered ...

Applebee's Is Making a Huge Comeback first appeared on Parade on Aug 7, 2025 This story was originally reported by Parade on ...

Applebee's has increased its off-premise marketing, investing more in TV advertising and making social media a central ...

Applebee’s same-store sales turned positive in the second quarter, and you’d have to go back to Q1 2023 to witness the last ...

Same-store sales at the casual-dining chain rose nearly 5%, marking its first positive result in over two years, as customers ...

Q2 2025 Management View John W. Peyton, CEO, stated that Dine carried momentum from March into the second quarter, delivering ...

An Applebee’s customer shouldn’t expect an outdoor menu board or to be able to place an order with an employee. Instead, they have to order ahead – online or through the restaurant’s app ...

Applebee's says the additions promise both value and bold flavors, targeting diners looking to mix up their summer eats.

Applebee’s customers have an average household income of $70,000, the company said. About 30% of its customers are Millennials, but it also sells to Baby Boomers and Gen Xers.

Applebee's is putting the jolly in the holidays with its new Neighborhood Drink of the Month. The December drink, the Dollar Jolly, lives up to its name in a few ways.