Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Key Takeaways More iPhones were upgraded during Apple’s fiscal first quarter than any previous period, CEO Tim Cook said on ...

Apple executives on Thursday forecast relatively strong sales growth, a sign the company will recover from a dip in iPhone ...

The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with ...

Then, to use Visual Intelligence, simply click and hold the Camera Control button on your iPhone 16. The camera app will open ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the ...

Apple’s decision to revamp its Apple Intelligence team is a sign of how important the company sees the technology, and how ...

The company has heavily advertised AI features since the latest iPhones were released in September.

The latest iPhone release is important and includes features and bug fixes—and an important change to Apple Intelligence ...

Apple made waves when it rolled out iOS 18 in fall, bringing a host of AI-powered features to iPhones thanks to Apple ...

Go to Settings on iOS, or System Settings on Mac, and then tap or click on Apple Intelligence.