The battle between K-Pop superstars NewJeans and HYBE-owned record label ADOR escalated on Friday (February 7) with NewJeans’ announcement that they’ve rebranded as NJZ. The news follows the group’s appointment last month of law firm Shin & Kim LLC to represent them in their ongoing legal conflict with ADOR.

K-Pop girl group NewJeans announced that they've changed their name to NJZ in the midst of their long-running dispute with their label, ADOR. Singer Hanni spoke to CNN about the change, saying that the five-member group decided to rebrand as a means of "turning this rough period of time into something more exciting.

K-pop stars NewJeans have changed their name to NJZ after splitting with their label ADOR, which is a subsidiary of HYBE.

The battle between K-Pop superstars NewJeans and HYBE-owned record label ADOR escalated on Friday (February 7) with NewJeans’ announcement that they’ve rebranded as NJZ. The news follows the group’s appointment last month of law firm Shin & Kim LLC to represent them in their ongoing legal conflict with ADOR.

K-pop group NewJeans have unveiled their new name, NJZ. The quintet is made up of members Haerin, Hyein, Danielle, Hanni and Minji. They have rebranded themselves after announcing their unilateral exit from the label Ador on Nov.