Media agency Zenith has revealed a new identity for its global brand 15 years after positioning itself as “the ROI agency”, shifting to become “ROI+”. Complete with a logo redesign and ...

The Publicis Groupe-owned media agency network is also sprucing up its logo ... shops Zenith and Optimedia along with several specialty operations, has been positioned as “The ROI Agency ...

The brief was to build a brand upon 15 years as the "ROI agency," ensure that ROI remains relevant and ... www.zenithmedia.com called "Global Intelligence." The retired blue Zenith logo that resembled ...

Building on The ROI Agency positioning ... The new agency proposition sees Zenith’s ‘peak’ logo re-imagined as a framework and is supported by new colours, fonts and photography that ...

From ‘Live ROI’, the positioning ZO took in 2003, the agency has rebranded itself after nine years to be in sync with an increasingly complex and highly fragmented media landscape that has enabled the ...

Zenith has long championed its credentials as a media agency that delivers a return on investment. After rolling out its ROI-cubed proposition in 2023, the agency has enjoyed stunning success, ...

Publicis Media’s Zenith has put new leadership in place to help it evolving its 20-year-old positioning as “The ROI Agency” into “Reimagine ROI.” The new mandate and positioning, according to the ...

Yes we are,” Perrin said. The positioning is unique to Australia, and does not affect Zenith’s global branding as ‘The ROI agency’. Perrin’s former colleague Mike Wilson, the chairman of ...

Publicis Groupe’s Zenith has bagged the media mandate of Lloyds Banking Group, according to media reports. The ROI agency has taken over the crucial account after wresting it out from MediaCom ...

Zenith, the ROI agency under Publicis Groupe, is awarded the media mandate for Zoomcar, the world's largest emerging market-focused car-sharing platform. Zenith India has won the mandate after a ...