After taking on the CEO role in October, Niccol said "there's a shared sense that we have drifted from our core." Starbucks' sales were flat in 2024 compared with the prior year, as some customers ...

Howard Schultz's advice for CEOs on weathering economic uncertainty is simple: "Serve every customer and partner beyond their ...

CEO Brian Niccol emphasized the company's focus on returning to its core values and improving customer experience through a strategic "Back to Starbucks" plan, which aims to reignite growth in the ...