It’s not a lock that Wall Street’s preferred plan to increase revenues with new fees will work for the airline.

Southwest Airlines (NYSE:LUV) shares rise for seven straight sessions, as the stock was up 1.3% at $34.59 on Friday. The passenger airline company gained over 10% in the preceding six sessions. The ...

All other leading U.S. airlines charge for checked luggage, and Wall Street has long argued that Southwest was leaving money behind. The airline estimated in September that charging bag fees would ...

Southwest Airlines Co. is continuing to shake up its business model, rolling out further changes. The airline silently made ...

Southwest sent shockwaves through the aviation sector and wider business world March 11 when it announced that many customers would start being charged for checked bags. "Bags fly ...

This week, Southwest Airlines announced that it would start charging its customers for checked bags. The move came after months of relentless pressure from hedge fund Elliott Management ...

Wall Street thought the stock market would act as a check on the president. It's not panning out.

Southwest will start charging customers to check bags, launch basic economy tickets in a bid to drive up revenue.

All other leading U.S. airlines charge for checked luggage, and Wall Street has long argued that Southwest was leaving money behind. The airline estimated in September that charging bag fees would ...

All other leading U.S. airlines charge for checked luggage, and Wall Street has long argued that Southwest was leaving money behind. The airline estimated in September that charging bag fees would ...