True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

Western Michigan University digital marketing students clinched first place in the 2025 Digital Marketing Competition, hosted ...

Brand credibility is now a crucial aspect of marketing campaigns, and companies must couple that with storytelling, experts ...

Direct mail remains a powerful channel for marketing and transactional content. But as the industry grapples with increasing ...

AI marketing technology company XPON Technologies Group has acquired digital marketing agency Alpha Digital in a deal valued ...

As a chiropractor, you already have an advantage because patients want to eliminate their chronic pain through non-invasive ...

RMNs increasingly enable both endemic and nonendemic brands to leverage retailers’ powerful and highly granular first-party ...

Australian AI martech player XPON Technologies Group Limited has acquired digital marketing agency Alpha Digital. The firms ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time.