Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right tools to track your business.

So, you’ve got a marketing plan, maybe even a few different campaigns running. That’s great! But how do you actually know if any of it is working? That’s where key marketing performance indicators, or ...

In my years managing business intelligence projects, the limitations of traditional reporting have become abundantly clear. Early in my career, senior leaders would often wait weeks for static reports ...

📌 Note: Power BI Desktop only runs on Windows. If you are on macOS or Linux, you will need to use a Windows VM (e.g., VirtualBox, Parallels) to open the .pbix file. 1 “The One After the Superbowl, ...

Shopify merchants usually track sales or revenue, but they sometimes forget about the other important metrics that drive profit. For example, contribution margin, MET, and customer retention are all ...

Abstract: The advancement of industrial production benefits from the use of Key Performance Indicators (KPIs) for gaining a competitive advantage and guiding operational improvements. This ...