Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has ...

A new piece of artwork could be hinting at a long-awaited remake of a Sonic game, but Sega might have missed its opportunity.

In this talk Ed Trotter (head of business development, Europe) and Rick Sellars (head of creative direction, EMEA) took the ...

The Switch 2 release of Sonic X Shadow Generations will have no upgrade path or discount for those who already own the game, ...

Asphalt Legends Unite introduces Sonic the Hedgehog, bringing new decals and high-speed style to its arcade racing experience.

Ever since his debut in the early 90s, Sonic the Hedgehog has been one of the most iconic video game characters of all time.

Update [Wed 21st May 2025, 7:55pm]: Following some teaser posts on social media earlier this week, Sega has now officially ...

SEGA Unveils Brand New Sonic the Hedgehog™ Fan Celebration with “Racing Around the World” Sonic Team partners with Red Bull to launch brand campaign with thrilling stunt rac ...

It has emerged that almost all physical third-party Nintendo Switch 2 games in Japan revealed so far are Game-Key Cards, and it looks like a similar situation in the West.

It might seem a little early to start the celebrations, but Sega is clearly thinking ahead. As spotted by Sonic Stadium, a new logo has been revealed for the anniversary, as well as a new piece of ...

The first new game from Sony’s State of Play broadcast was revealed as Sonic Racing: CrossWorlds, a title that looks like it owes a lot to the rather good Team Sonic Racing as you will racing ...

The news comes in the wake of Sonic the Hedgehog 3 becoming the highest installment in the franchise with $218.8M domestic, $425M worldwide. The entire SEGA branded feature franchise counts $1.1 ...