Sanrio is way more than just Hello Kitty, and out of the hundreds of other characters, you should definitely know these ten.

Hello Kitty owner Sanrio Co. surpassed Japan’s biggest company Toyota Motor Corp. in stock turnover last month on the firm’s ...

Japan's cutest new character threatens to overshadow Hello Kitty, and the franchise is receiving the most delightful ...

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.