When a child goes missing today, word is spread through an Amber Alert or digital missing persons poster — but national efforts to increase awareness of missing kids began four decades ago with a ...

In the 1980s — before social media and the Amber Alert — United States dairy companies began printing missing children’s photos on the sides of milk cartons as a way to get word out to the public.

In 1990, The Face on the Milk Carton was published by Bantam Doubleday ... many of us live with a continual, dull background fear that something we've always assumed to be true about ourselves ...

Speaking into a phone camera, he would become one of the key faces in an effort that saw hundreds turn out to help search for missing ‘Milk Carton Kids ... of a flurry of background activity ...

President Ronald Reagan brought Jonelle’s search into the national spotlight as she became among the first in a ...

Milk cartons are disappearing as consumers turn to the plastic bottle. FAIRFAX NZ / Taranaki-Daily-News Milk cartons are on the way out, as consumers snub them in favour of plastic bottles.

If you were around in the 1980s, then you probably remember former president Ronald Reagan‘s rollout of milk cartons with ...

the case attracted the attention of the White House and prompted President Ronald Reagan to make Jonelle one of the first missing children to be featured on milk cartons in his campaign to stop ...

“We’re getting the faces of our missing persons in the public arena for the community to help us locate them,” he said, likening the new approach to the “Milk Carton Kids” – missing ...

Jonelle Matthews vanished just five days before Christmas 1984 in an American mystery that lasted nearly four decades. The schoolgirl disappeared on the evening of 20 December after being dropped ...