Disney's MCU is at an inflection point. With "Thunderbolts*" the latest box office disappointment, will Marvel continue to ...

When we set out to launch the new A Minecraft Movie retail range, we knew one thing for sure: this wasn’t just another licensed product drop.

Discover why McDonald's is a strong buy amidst tough economic conditions. Explore its market share growth, margin recovery, ...

Minecraft' executive Harry Elonen analyzes 'A Minecraft Movie' box office success and transmedia strategy at SXSW London ...

Subway Surfers may be headed to the big screen as Sybo hints at a possible movie adaptation, following the success of other ...

James Gunn's reboot not only aims to restart the entire DC universe but is one of Warner Bros.' most crucial releases of the ...

The recent Lilo & Stitch and A Minecraft Movie are proof that Hollywood would be more selective with IP adaptations and lean ...

McDonald's U.K. and Ireland division named Ben Fox as its new senior vice president and chief marketing officer. In this role, Fox will lead the marketing teams in the region, oversee agency ...

McDonald’s UK & Ireland has appointed company veteran Ben Fox as SVP chief marketing officer. Fox returns to the UK and Irish business from his role as senior director of marketing and strategy for ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The Bold and the Beautiful Spoilers for May 27 Episode: Carter Proposes, Hope's Decision Looms in Air Kannappa: Hard drive containing unreleased footage of Vishnu Manchu’s upcoming Telugu ...

To address these challenges, White Rivers Media, in collaboration with Google India, hosted a workshop to explore how movie marketing should adapt to changing audience behaviour and how makers can ...