Minecraft' executive Harry Elonen analyzes 'A Minecraft Movie' box office success and transmedia strategy at SXSW London ...

When we set out to launch the new A Minecraft Movie retail range, we knew one thing for sure: this wasn’t just another licensed product drop.

McDonald's U.K. and Ireland division named Ben Fox as its new senior vice president and chief marketing officer. In this role, Fox will lead the marketing teams in the region, oversee agency ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal for new episodes, citing a shift in corporate priorities during a period ...

Subway Surfers may be headed to the big screen as Sybo hints at a possible movie adaptation, following the success of other ...

A Minecraft Movie” has set a Max streaming date for June 20. Based on the sandbox “Minecraft” game that was first developed ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

With Minecraft Movie being a Warner Bros. production, the film will initially be released on HBO Max. HBO is a part of a joint venture with Warner Bros. Discovery, with HBO Max being the go-to ...

Jared Hess’ A Minecraft Movie, based on Mojang Studios’ popular game Minecraft, has achieved two more new feats at the box office in North America. It has surpassed the DC blockbuster Wonder ...