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If asked how long it takes to form a habit, many people will respond “21 days.” This idea can be traced back to Dr. Maxwell Maltz’s book “Psycho-Cybernetics,” published in 1960.

You can always fall further. Dr. Maxwell Maltz, in his classic book Psycho-Cybernetics, described the human brain as a self-correcting mechanism. It needs a clear, emotionally charged target.

You can always fall further. Dr. Maxwell Maltz, in his classic book Psycho-Cybernetics, described the human brain as a self-correcting mechanism. It needs a clear, emotionally charged target.

Where Did the 21-Day Myth Come From? The idea of forming a habit in 21 days can be traced back to Dr. Maxwell Maltz, a plastic surgeon in the 1960s. He noted that it took his patients around 21 ...

But there's just one problem: it's not true. The 21-day myth can be traced back to Maxwell Maltz, a plastic surgeon in the 1960s, who observed it took about three weeks for his patients to adjust to ...

There is a fairly widespread belief that a new habit can be acquired after 21 consecutive days’ practice. This idea was popularised in 1960 by cosmetic surgeon and author Maxwell Maltz.

The 21-day myth can be traced back to Maxwell Maltz, a plastic surgeon in the 1960s, who observed it took about three weeks for his patients to adjust to physical changes.

The Myth of 21 Days It was once believed that a habit forms after 21 consecutive days—a notion popularized by surgeon and writer Maxwell Maltz in “Psycho-Cybernetics: A New Way to Get More Living Out ...

Read Maxwell Maltz’s book: Psycho-Cybernetics, and you will see how necessary our self-image is to our optimism, confidence, and everyday success.