The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

Opinion: Foley & Lardner attorneys say businesses must be strategic in using generative AI platforms to create logos and ...

The Orlando Magic are hoping to create some buzz ahead of next season with a new logo and new uniforms. The Florida-based NBA ...

The part-time home of the storied UConn men's and women's basketball teams in Hartford has a new name: PeoplesBank Arena.

Hotels, the mission-driven luxury lifestyle brand founded by hospitality visionary Barry Sternlicht, is thrilled to announce ...

How to manage the eight critical elements of organizational life by Boris Groysberg, Jeremiah Lee, Jesse Price and J. Yo-Jud Cheng Strategy and culture are among the primary levers at top leaders ...

Symbolic logos tend to be abstract in design and can work well internationally (example: Nike's swoosh). Combination logos are any mixture of the other three types. An example of this is FedEx ...

To register trademark or service mark protection for a logo, a company must demonstrate that the combination of name and design qualifies as sufficiently distinctive to avoid confusion with other ...

The Audi logo has undergone many redesigns since its launch in 1909, but what we see today is still a similar iteration of ...

It's not us, it's you. But while these rare catastrophes grab the headlines, most brands update their identities with barely a whimper of protest. And do you know why? Because the ...

He joined QPK Design in March 2024 and has nearly 20 years of experience working in the greater Syracuse region. He has made an impact through his contributions to projects including as project ...