Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported on Monday, citing people familiar with the matter.

An advertiser could provide an image of a product and ask AI to create a photo, text, or video ad and target it to specific audiences through services like Facebook or Instagram.

Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported.