Offer double points on collections that were popular last year. Customers get more value, and you reinforce the habit of shopping with you. Or you might give members early access to new product drops ...

One of the most important metrics to measure is customer lifetime value (CLV). Customer lifetime value can be described as the total profit that a company can expect to generate from a customer ...

We think the industry is moving from transactional to trending data to lifetime value of the client (ultimately). People like to say we’re there now, but that’s not true for anyone.

customer lifetime value, and customer satisfaction are the norm. The table to the right shows how life science companies could transition from legacy KPIs to a new set of metrics to become ...