True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Zscaler, Inc.'s growth is fueled by GenAI adoption, reshoring trends, and zero trust security. Click for my updated look at ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Marketers can stay connected to their customers, global teams, partners, and the larger ecosystem through creative event ...

The merger allows F2 Strategy to further its go-to-market strategy by enhancing its technology, marketing and business services offerings.

Her career spans leadership roles at EMC, VCE and HPE, where she applied her deep technical expertise and full-lifecycle product knowledge to develop innovative go-to-market strategies.

April's positioning framework provides specific elements that align teams effectively ... document during product development, marketing planning, and sales strategy sessions. It should be the go-to ...

First-party data ensures accurate information because it’s derived from observing real people and can only be obtained by purchasing through authorized sources. These real-people audience insights can ...

Others take a more flexible view, borrowing elements of each ... performance across market cycles. Over time, you’ll find yourself naturally aligning with one strategy. Here are some helpful ...

The absolute masterclass that is OpenAI's Go-to-Market strategy. In fact, on March 31, 2025, OpenAI's CEO, Sam Altman, announced that ChatGPT gained one million new users in just one hour ...