Formulated by Korean manufacturers with pearl powder, this eyeshadow primer is a secret weapon product that works to brighten ...

Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, ...

Under the terms of the agreement, E.l.f. will acquire Rhode for $600 million in cash and $200 million of newly issued shares ...

The British motorsports racing driver was honored with a celebration, hosted by PEOPLE's Dory Jackson and NASCAR host Carla ...

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is speeding into NASCAR’s Coca-Cola 600 this weekend with a ...

If glowing, glassy skin is your goal, these 51 hydrating beauty picks are your secret weapon. Inspired by the “glazed donut” ...

AMSTERDAM, May 15, 2025--e.l.f. Beauty, the bold disruptor with a kind heart, is further expanding e.l.f. Cosmetics and e.l.f ...

A $14 highlighter and primer hybrid that you’ve probably seen ... No red carpet look is complete without a fun eye — which, for Roach, came courtesy of the No Budge Shadow Stick in Magnetic ...

It works great on my eyes too; I don’t use an eyeshadow primer anymore.” — daxj “Really pleased with my purchase. The putty both minimises pores & gives a soft glow to the skin. I like that the ...

You’ve no doubt heard about the brand’s Camo Concealer, Power Grip Primer, and liquid blushers ... with liquid sunscreens that irritate my eyes and make my hands greasy upon application ...

“The way this worked so well to help hide under eye bags blew me away,” said another delighted customer. It’s not just a concealer; it doubles as a primer for your regular ...

After completing her Biologique Recherche–heavy skin-care regime, the YouTube phenomenon primes her lids with Milk Makeup Hydro Grip Eye Primer—a product that has really stuck with her since ...