New York fan Brandon Soler is showing his love for the Big Apple hoops squad Friday by permanently etching a blue and orange ...

WNBA star Angel Reese has been blessed with a custom logo ahead of her upcoming sneaker collab with Reebok. The slick chrome ...

A 30-foot statue? Genetically-modified mammoth? Here is what could be in store for Utah’s NHL team following its rebrand.

Hockey fans are getting the first look at the professional hockey team coming soon to the Pee Dee. The Pee Dee Ice Cats ...

More pieces are coming together as the professional hockey team coming to the Pee Dee will soon reveal its primary logo.

The very beginning of the B's. On this date in 1924, Charles Adams was awarded Boston’s NHL entry for $15,000. He selected ...

All NHL teams conjure up images of ice, but Utah’s new team name goes further by invoking an ice age. Utah Mammoth, welcome to the league. The franchise, which went by Utah Hockey Club this ...

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds of fan voting, Mammoth was the winner, and the team unveiled new logos ...

The Utah Hockey Club is no more ... including getting feedback not only on potential names but also on potential logos. We love the passion of the people of Utah and the way they showed up ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

Evidence suggests mammoths charged in herds at speeds exceeding 25 miles per hour, comparable to the speeds reached by the fastest skaters in the NHL. The primary logo for the franchise depicts ...