“For me, the brand felt like love at first sight ... Their pricing remains similar to conventional stationery, the copier paper sells at Rs 359 – Rs 400, notebooks range between Rs 50 and Rs 85, pens ...

Several fashion and beauty brands stood out at Coachella this year, but one dominated. Fashion retailer Revolve earned the most media value at the annual festival in California. Influencer ...

Multiple Indian brands won accolades at the London Spirits Competition 2025Photo Credit: Unsplash (for representational purposes only) The winners of the 8th edition of the acclaimed London Spirits ...

Paper is fundamentally a commodity. JK Paper’s A4 sheets aren’t fundamentally different from BILT’s (which went bust) or Century’s copier paper. Commodity pricing is relentless; it doesn’t care about ...

Comparison advertising is getting more confrontational as brands work harder to catch consumers’ attention, while the general tone of social media lowers the barrier to trading insults.

Streaming and fashion brands are dominating creator marketing on social, per new rankings by CreatorIQ. Spotify leads with $6.2 billion in earned media value and a high creator retention rate.

Acceso exclusivo a rankings y radiografías. Análisis profundos y casos de estudio de éxito. Historial de la revista impresa en formato digital.

The best pocket knife is the one you love to carry, so it feels a bit presumptuous to declare any knife or knife brand “the best.” There’s also so much interesting diversity in the knife ...