Upon the recommendation of the Brown faculty, Brown’s highest governing body approved the statement, which outlines four core ...

And today, I'm sharing everything I've learned about crafting killer mission statements that mean something. So buckle up because we'll dive into 30 real-world examples of brand mission statements ...

Think of this like your most concise value proposition that you’ll display at the top of your About Us page so that customers can instantly see what your brand stands for. Let’s take a look at some ...

Brand guidelines also include elements like mission statement, brand values, and brand story. These are important elements that will guide the more granular decisions. For example, when determining ...

A well-crafted branding statement conveys your firm's mission, values and key selling points. Financial advisors may develop a branding statement that represents their firm as a whole. They could ...

As a heroine, Beyoncé makes a big, bold statement of her quest in “Ameriican Requiem,” taking on nothing less than American history. She finds villains in Jolene and (ahem) the Grammys.