In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, bringing together more than 50 Amazon sub-brands across categories like ...

“Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated them as one and the same, turning a generic gesture into branded behavior, so that, no ...

Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner Bros ... And most recently, a rebrand for Max has brought its logo and color scheme more in line ...

The suit contends Lady Gaga’s use of the logo is causing confusion with the surf brand. Lost International, the California surf gear company, has filed a $100 million claim against Lady Gaga ...

Jaquez immediately made himself a valuable part of the Heat rotation, signed a sneaker deal with Jordan Brand, and debuted his signature logo last month. While Jaquez is still far away from his ...

According to a news release on Monday, the “updated brand identity will better represent who Walmart is today.” The key feature of the rebrand is an updated logo, including a new font for the ...

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Tiger Woods has hit a roadblock to trademarking the logo for his Sun Day Red apparel brand. Puma filed a notice of opposition with the U.S. Patent and Trademark Office on Jan. 2 arguing that Sun ...

It’s a crime of fashion. A luxury French clothing brand ripped off the logo of the New York Young Republicans Club and slapped it on a sweatshirt it sells for $1,399. One garment fetched $2,500 ...

Trump-appointed State Department official steps down after less than 3 months Satellite images show at least six stealth B-2 bombers stationed at Diego Garcia - AP explains Boston judge orders ...

Besides the aforementioned elements, the company said it will use vibrant and exuberant colours as “a cornerstone of Jaguar’s new brand identity” and “always presented with texture or ...