The Cherries have applied to trademark the fresh and fruity design - but some supporters likened it to a "cider brand logo" or "sh*t IPA rebrand". Bournemouth's current shield-shaped badge ...

Bournemouth's chief of business operations insists the club is not planning to change badge despite a design of a new badge being leaked online. The Cherries' logo has been the same since 2013 - a ...