To stay ahead, brands need to be intentional, proactive and crystal clear about what they stand for. Here’s how.

With NIL having more of an influence on college sports, it is becoming a fixture on Arizona high school sports as well.

This isn’t a temporary headwind. It’s a structural shift in how brands compete—and it’s reshaping how they operate, invest ...

The university revealed a refreshed brand identity shaped by input from its community and aligned with its strategic vision ...

Frequent visitors to The Huntington will be surprised to see starkly different signage as they enter the gates. The ...

Finding the perfect logo often takes tons of creative exploration. But once you nail that brand tattoo, it'll be a pivotal part of your visual identity for years. Ask any designer – choosing the right ...

The NCAA for the first time is authorizing licensed sportsbooks to use its marks and logos and receive official data from championship events, including the men's and women's basketball ...

‘Choosing a tote bag is all about owned brand identity and what ... it super easy to build a false identity.’ Trader Joe’s isn’t the only logo people love to have on their arm either.

"The United States was more than just a nation … it's a universal brand," Griffin said at Semafor's World Economy Summit. "It was like an aspiration for most of the world, and we're eroding that ...

In celebration of the United Nations’ World Creativity and Innovation Day, MITER Brands, a residential window and door manufacturer, has announced a powerful shift in its identity: the “I ...