Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

Under the new Versant group of spinoff NBC cable TV networks, some analysts are sure to believe that MSNBC will be dinged. Consider advertising brands currently buying into MSNBC.

MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.

The 24-hour cable news network announced on Monday that it is taking on a new name in the wake of its spinoff from NBCUniversal.

An email to Versant staff announced that USA Network's sports content will merge with Golf Channel as "USA Sports," among other changes.

As MSNBC leaves NBCUniversal for Versant (formerly, SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its cable networks into a new company called Versant. The change will drop both the NBC name and the peacock logo from MSNBC 's branding.

The company will house most cable channels formerly owned by NBCUniversal, and will have more freedom when it comes to streaming live sports. Things could be about to get weird between NBCUniversal and Versant,