Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved horses in its spot titled "First Delivery," featuring a foal's journey to deliver a keg to claim the contest for the first time since 2015.

USA Today announced that Budweiser is the winner of the 37th annual USA Today Ad Meter Competition on Monday, February 10 following Super Bowl LIX.

USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced Budweiser, part of Anheuser-Busch beers as the winner of the 37th USA TODAY Ad Meter competition. The annual program serves as the leading industry tool for gauging public sentiment and opinions regarding advertisements broadcast nationally during the Super Bowl.

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in Sunday’s game broadcast.

Budweiser starring a young Clydesdale in "First Delivery" was rated as the best Super Bowl 2025 commercial – the first time since 2015 that Budweiser took top honors.

"First Delivery," the 90-second Super Bowl spot from Budweiser, emerged victorious in the 37th USA Today Ad Meter competition.